Optimize Your Site For Search Engines
Getting noticed by Google is necessary for an effective website. Your website should be designed to increase business, build community and communicate effectively. But if nobody knows about it, it is useless. That's where some quality Search Engine Optimization comes into play.
Search Engine Visibility
Search Engine Visibility helps you submit your site to these popular search engines:* |
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| Search Engine Visibility makes it a snap to promote your business online, increase your online visibility and make money on the Internet...in four simple steps! NO technical expertise is necessary. If you can type and click, you can use Search Engine Visibility! It even works with Safari, so Mac users can enjoy the benefits, too! Still not sure? We even included the comprehensive Search Engine Visibility Help System, offering tips, guidance and detailed tutorials on search engine optimization and the search engine industry. | |
| 4 Steps to Success: | |
| Search Engine Optimization - Position your Web site for the best possible ranking with leading search engines. Search Engine Visibility's keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!'s Sponsored Search).
Improve your site’s search engine performance with the latest news and developments from Search Engine Land, delivered directly to the News and Article feeds within Search Engine Visibility. |
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| Web Site Analysis - Search Engine Visibility's robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site's strengths and potential weaknesses helps you secure crucial search engine success.
Improved Site Spider increases the performance of the Site and Keyword Analysis tools so you get detailed, site-specific results faster than ever before. |
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| Submission - Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it's up to you. Search Engine Visibility helps you submit your site to more than 200 search engines and directories in all!
Target your local audience. Submit your site to local search engine programs like Google® Local, Yahoo!® Local, Live Search (MSN) and Local.com®. * For brick-and-mortar businesses only; not available to online-only businesses. Or use Search Engine Visibility to submit your blog to more than 75 blog search engines and directories. |
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| Reporting - No more wondering about results. Search Engine Visibility is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet's leading search engines and directories; Alexa®/Google® Rank to assess your page's online performance; Competitor Rank to compare your site's search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking on AltaVista®, HotBot®, Lycos®, and MSN®. | |
| *Search Engine Visibility supports submission to AlltheWeb, AltaVista, AOL, A9, Dogpile, Netscape, Excite, and Hotbot by enabling submission to search engines Google, Yahoo! and Windows Live, which provide the search results for these search engines and portals. Third-party logos and marks are registered trademarks of their respective owners. All rights reserved. | |
Getting On Top of Google … Here’s How!
When meeting with a client, usually the first question I get is how can I get on top of Google. Great question, because unlike the famous movie line from Field of Dreams, "If you build it, they will come" websites don't automatically drive traffic just because it is built. We have to point people to your site and being in a prominent place on Google is essential. So that leads us back to where we began, how do you get on top of Google?
Three Short Answers
Answer #1 - The Free Way (and Loooong Way)
Wait. Google systematically scours the internet for new websites and updates to websites. Your site will eventually get noticed. If your site is a more niche site that visitors will know about because they visit your brick and mortar store or because of some other type of marketing, then it is okay just to wait.
Answer #2 - The Not Free and Not Long Way
Search Engine Optimization is an excellent way to program your website to be noticed by Google. Web developers usually charge a fee for this type of service. We research your site for relevant keywords and check the popularity of those keywords, then we manipulate the coding of your site in a way that is legal that gets your site noticed by the popular search engines. Pierce Multimedia charges $295 for this type of service. We will also submit your website to over 200 search engines and directories.
Answer #3 - The Best Way
Google sells the best positions on the search page. Usually when you search for a popular keyword, you will see three listings at the top and several on the right hand side. These listings are the Sponsored Results meaning they pay Google everytime someone clicks on them. They don't necessarily pay to be listed there, but if someone clicks on it, then they will pay Google anywhere from $0.05 to $20 and up per click. This is where Google gets the majority of its income. Pierce Multimedia can help in this process. We can manage your budget, create the text ads, oversee the campaigns and report to you on how well your online marketing efforts are doing. We recommend you start with at least $500 minimum per month. Google Advertising budgets can be whatever you want them to be, but in order to see maximum result, you can plan on at least $500 minimum per month. We will be happy to talk to you about your marketing needs.
So Now You Know, What's Next?
It's up to you, what are your goals for your website? Do you want to see big impacts early in the life of your online marketing, then advertising is a great way to do that. If you want to get your feet wet and see how this whole internet thing works, then definitely start with some quality Search Engine Optimization.
Your New Front Door
As small business owners, we spend alot of time thinking through the sales process. We want to make it easy for customers to do business with us. We will try to have convenient hours for business, toll free numbers and a welcoming store front. These are all great things to think about, but did you know that your business' new front door is not on your building, but on your customer's computer - it's your website.
If you have a website, then you are available to your customers and potential customers 24/7 anywhere in the world! if you don't have a website, then you are available to your customers for 8 to 10 hours a day and only available at your physical location. A website is an affordable way to extend your business to an ocean of potential customers who may not have been able to meet you between 9 and 5 Monday thru Saturday.
A website can make the sell easier because consumers today are researchers, they will spend hours online researching products and services. We want to be educated and when you have your website full of information of your products and services, you will set your business apart from your competition.
Product Highlight:
WebSite Tonight
Get a head-start building your site with WebSite Tonight’s pre-built templates. There are over 90 five-page sites to choose from! Page titles, navigation buttons and layouts tailored to your interests are all built right in. You simply replace the text and images with your own, and your site is ready for the Web. It’s easy and starts at just $4.99 a month! View examples